How new age internet services are reshaping consumer behaviour

The Power of the Internet in Modern-Day Lives

It is no news that our modern-day world is becoming increasingly fast-paced, and as consumers in this fast-paced environment, we have begun to crave instantaneous gratification. We want what we want right here and right now.

Amidst this crazy pace of things, one luxury of the past generation has become a vital necessity of our lives, the internet. Whether we realise it or not, the online world has become more real than ever to every consumer with internet access.

Want to let us understand the power of the Internet!

A Day in the Life of Mrs. Kumar: The Internet as a Lifesaver‍

Morning: Mrs. Kumar’s mornings are quick with no time to lose. She has to get her two sons ready for school. On the way to the school bus, her phone beeps, announcing the arrival of a notification from the school's Annual Day on 4th January. She needs to arrange for special costumes, a tough one there! She looks up a site to buy a costume online and orders it from a popular e-commerce site.

Now that the kids are off to school, it’s time to fix breakfast for Mr. Kumar and her. But wait, what’s this? The cereal box is almost empty! Once again, the internet is at her rescue. She orders online for express grocery delivery and adds to the list some bread, milk, and cheese too, just in case.

In under an hour, a Shadowfax Delivery Partner makes his way through the apartment complex and delivers the order at my doorstep with a smile on his face.

And finally, it’s time to leave for work. Mrs. Kumar quickly books a cab online and is on her way.

‍Afternoon: In the middle of a team meeting, her phone beeps again, a text reminder from the bank to pay the credit card dues today to avoid a late fee. Mrs. Kumar quickly opens her online banking app and clears off her dues. The internet well-fielded her late fee penalty!

After a tedious day at work, Mrs. Kumar is headed back home, but there’s tremendous rush-hour traffic.

She realises that her cash-on-delivery order needs to be rescheduled. And with customer-friendly delivery companies like Shadowfax, rescheduling is never a problem.

‍Evening: Dinner is almost ready at the Kumar household. The family is sitting together watching Netflix. The doorbell rings, and it’s a well-groomed delivery person from Shadowfax. She recognises the brand from his orange T-shirt. It’s a cash-on-delivery order, but oh no! She does not have sufficient as she had forgotten to withdraw cash from the ATM. The delivery person assures that it is not a problem and he helps her pay via UPI by scanning the QR code in the Shadowfax App on his phone. And voila! The package was successfully delivered without any hassles. Again, the power of the internet and a thoughtful feature by an innovative company save the day.

The Kumars are done with their dinner. It’s the weekend tomorrow. So the kids pester their mother for some ice cream for dessert. Mrs. Kumar orders it online. The kids are getting restless, so she tracks the order on the food delivery app. It’s late in the evening, but she does not feel worried about a stranger coming for delivery because she interacts with people from this reliable brand throughout the day. Every delivery person from Shadowfax visits her home in a uniform and is polite; whether it's food, groceries, medicines, or e-com delivery, they never intrude on her privacy. The company takes customer security and safety very seriously. So much so that they have this feature to mask the customer's phone number to ensure that customer privacy is never compromised. Within 30 minutes, the ice cream is delivered. Every time, on time, these guys in their smart orange shirts.

‍Night: The kids are tucked in bed. The Kumars are eager to surprise the kids with a vacation during the winter break. Both of them get engrossed checking online for the best deals for a beach destination.

Various travel sites have a multitude of offers. Mr. Kumar finds a really exciting and budget-friendly package for 4. He understands the terms and conditions, and with a final click, the vacation is arranged. All this from the comfort of his bedroom. That’s the internet for the urban world.

Someone’s at the door again. Mrs. Kumar is surprised, ‘Who can it be now?’

Mr. Kumar seems elated at the odd arrival. He had received an SMS earlier in the day notifying that his

book is out for delivery. “It’s that new bestseller I wanted to read. Glad it’s here on time. These delivery guys surely keep their promises and deliver on time, every time.”‍

Shadowfax delivers on time every time

How Shadowfax Enhances Convenience and Customer Satisfaction

Like the Kumars, there are millions of families in India for whom the internet has become an essential part of their lives, and its uses are not just limited to chatting and posting on Social Media. There’s immense competition among technology platforms and brands to gain customer loyalty and, at the same time, run a profitable business. In order to stay in the game and move ahead, it is critical to understand and fulfil the unsaid needs of the customer, focus on efficiency and speed, be innovative, empathise with the ground fleet, and uphold the ideals of integrity.‍

Driven by these values, Shadowfax aims to enable commerce by empowering lives for everyone, everywhere, and is vigorously getting closer to its mission to ‘build the fastest and most reliable logistics network by empowering a million micro-entrepreneurs through technology to deliver anything, anywhere.’